About Us
A DREAM SHARED, A LEGACY BUILT
Born in Grit, not in Grandeur.
The Untold Tale
It all commenced with nothing but a dream shared by an uncle and his nephew to do something big. surrounded by the racket of dreams and uncertainties, they stood side by side, united by a vision. Merely 20 years ago, it was all a hollow pathway; what it is now is beyond comprehension and perceived as unimaginative. It was the year 2004, and the scarcity of leading footwear providers in India was elevating. A handful of big companies had capitalized the entire industry. To break this chain of monopoly and introduce the Indian market to high-quality, affordable shoes, emerged 2 generations of Guptas. Holding our unparalleled family values at heart and an unwavering commitment to our consumers, we began operations with just 1 factory. The pathways we walked were fraught with obstacles, and the goal felt like a distant fantasy. Nonetheless, our hearts beat in harmony with a single goal: to build something meaningful—not just for ourselves but for innumerable Indians in search of high-quality footwear at a price they could afford. We dared to dream big in a landscape populated by giants.
It would be an understatement to say that there were bumps along the way. Every single pair of footwear carried lessons—some learnt by mistakes, others through effort. Mastering the intricate details of the footwear industry was one obstacle, but determining the various and ever-changing desires of the Indian consumers was far more challenging. Nights progressed into early mornings, errors became accomplishments, and with each setback came a determination to try again.
How we Began; The journey after
We began producing Crocs and slippers using EVA equipment. However, fate had a plan. An unexpected convention in southern India marked the tipping point. When we displayed our sandal designs—which we believed were simple—sparked an overnight sensation. The southern market welcomed us, and designs that had previously struggled in the north became household favourites across the country. That moment was more than just a triumph; it demonstrated that our goal was alive and well.
The family's dedication to quality took us to Italy in 2005, where we purchased cutting-edge PU machines—transformative technology at that point in time. With only 2-3 firms in India employing PU for mass production, We established ourselves as a trailblazer. Our core value remains innovation. We created headlines in 2006 when we introduced phylon soles to India; previously, such soles were only imported. We offered leather shoes for men and women using innovative conveyor belts and superior sole-making equipment from China, blending expertise and technological advances.
A further milestone came in 2007, when we launched safety shoes. These weren't simply items; they were solutions—dependable, trustworthy, and protected. Today, we are pleased to lead this area. With 17 BIS licenses (7-8 of which are India's first) and recognition for our dedication to both excellence and creativity.
Our journey turned into a story about meaningful collaboration. Collaborations with industry titans like Bata and Big Bazaar bolstered our foundation, while a 2013 deal with TOMS rocketed us to global prominence. Delivering millions of pairs throughout this collaboration was more than simply business—it was a shared ambition to create.
Its all about the people
However, we consistently defined success as greater than just numbers. Giving back is embedded into the fabric of FuelShoes. From financing educational needs of our staff children to organising eyesight camps and health care drives, our dedication to the welfare of the community is unwavering. Campaigns such as sanitary napkin drives demonstrate our commitment to respect, well-being, and empowerment for everyone.
This is Fuel Shoes. This is Us.
FuelShoes is more than simply a company; it is a family legacy founded on principles, endurance, and an unwavering pursuit of quality. What originated as a vision has evolved into a trusted brand that walks alongside millions.
Today, FuelShoes is a monument to what perseverance, vision, and dedication can accomplish. From our humble beginnings to being footwear industry leaders, we've undertaken each step towards the benefit of our consumers and those around us. Our narrative is more than simply shoes; it's about the individuals who wear them and the principles that drive each pair we create.
OUR CAPACITY:
Our total capacity is 12 million pairs of shoes per year, manufactured at our seven factories throughout Northern India. We employ the latest technology and produce quality Phylon, Eva, and PU soles. We can provide the following construction:
✯ EVA INJECTION: Our 2 Taiwanese machines produce EVA sandals and chappals.
✯ PU MACHINE: Our 2 Desma and 3 Italian-made machines produce high-bonding, double-density safety shoes, PU sandals, chappals, and slippers.
✯ TPR SOLES: Our Italian-made machines produce double-color soles.
✯ HOT & COLD SOLES: Our machines produce Phylon soles and midsoles for fine shoes and sandals.
✯ PVC / TPR INJECTION: Our vertical injection machines assemble school shoes, casual shoes, and sandals.
✯ PVC / TPR AIR INJECTION: Our Tangkang Taiwanese machines produce and assemble PVC shoes, sandals, and chappals.
✯ STUCK-ON PROCESS: our conveyor belts are fitted with imported machines that assemble formal shoes, sports shoes, and sandals.
All seven of our factories comply with social audit standards and are government certified. We are Fire, Air, and Water NOC certified and provide evacuation plans, eye-wash stations, and emergency lights for our employees.
