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Privacy policy

Effective Date: [13 June 2025]

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.fuelshoes.com (the “Site”).

Personal Information We Collect

1. Device Information

When you visit the Site, we automatically collect certain information about your device, including:

  • Web browser type

  • IP address

  • Time zone

  • Cookies installed on your device

  • Pages/products viewed

  • Referring websites or search terms

  • Site interaction data

We collect this information using the following technologies:

  • Cookies – Small data files with unique identifiers placed on your device. More info: allaboutcookies.org

  • Log Files – Track actions on the Site (e.g., IP address, browser, pages visited)

  • Web Beacons / Tags / Pixels – Electronic files used to monitor browsing behavior

2. Order Information

When you make or attempt to make a purchase through the Site, we collect:

  • Full name

  • Billing and shipping address

  • Payment details (e.g., credit card numbers, UPI, wallets)

  • Email address

  • Phone number

3. Additional Data (if applicable)

We may collect offline data, marketing list data, or any information you voluntarily submit (e.g., through customer surveys or support chats).

“Personal Information” in this policy includes both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to:

  • Fulfill your orders (including payment processing, shipping, invoices, and confirmations)

  • Communicate with you regarding your purchase

  • Detect and prevent fraud or risk

  • Provide marketing messages, based on your preferences

We use Device Information to:

  • Monitor and prevent fraudulent activity

  • Improve website experience and performance

  • Analyze user behavior and optimize marketing campaigns

  • Enable retargeting and behavioral advertising

Sharing Your Personal Information

We share your Personal Information with trusted service providers:

  • Shopify – Our e-commerce platform. Read Shopify's policy here

  • Google Analytics – Tracks user interaction. Privacy info here, opt-out here

We may also disclose your information:

  • To comply with legal obligations

  • In response to lawful requests (e.g., subpoenas, warrants)

  • To protect our rights and security

Behavioural Advertising

We may use your data for retargeting or interest-based advertising. For more information on how this works, visit the Network Advertising Initiative.

You can opt-out via:

Do Not Track

Please note: We do not modify our data collection practices in response to Do Not Track signals from browsers.

Your Rights (EU/UK/Global GDPR Compliance)

If you are a resident of the EU or similar jurisdictions, you have the right to:

  • Access your personal data

  • Request correction, update, or deletion

  • Withdraw consent for marketing communications

To exercise these rights, contact us at the address below.

Note: Your data may be transferred outside of Europe, including to Canada or the U.S., to fulfill contractual or legitimate interests.

Data Retention

We retain your Order Information for our records unless and until you ask us to delete it.

Minors

The Site is not intended for individuals under the age of 13.

Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in technology, regulations, or our business practices. Updates will be posted on this page with a revised effective date.

Contact Us

If you have questions, concerns, or requests, please contact us:

By Email: letstalk@fuelshoes.com
By Mail:
XO Footwear Pvt Ltd
Plot No. 11, HSIIDC, SECTOR-53, PHASE- 5, Kundli, Industrial Area, Sonipat - 131028. HARYANA
📞 +91-95997 14006